AI signals.
Creator moves.
Daily 3-minute briefing for creators who want to leverage AI, not just read about it.
Market Signals
OpenAI Phases Out Legacy Models from ChatGPT
OpenAI has retired several older AI models from its ChatGPT platform, including GPT-4o, GPT-4.1, GPT-4.1 mini, OpenAI o4-mini, and GPT-5 Instant and Thinking variants, due to user preference for newer models like GPT-5.225. Enterprise and Business users retain access to GPT-4o in Custom GPTs until late March or early April 2026.
Migrate workflows to supported models like GPT-5.225 or plan for GPT-4o transition if using Custom GPTs.
Gemini App Updates and Increased Market Share
Google's Gemini is rapidly gaining market share in the enterprise LLM space, controlling 21% of the market, while ChatGPT's share is 27% and declining. Gemini app updates include tweaks to the chat page and an increased spark icon size.
Evaluate Gemini 3 Deep Think for reasoning-intensive tasks in media buying or campaign research.
AI Copyright Battles Intensify with Video Generators
Hollywood studios are preparing for legal battles with ByteDance's Seedance 2.0, an AI video generator, over copyright infringement concerns, potentially impacting fair use and platform liability.
Review content creation workflows to ensure compliance with copyright law and fair use principles.
Recent Drops
UK Ad Agencies See Staff Decline Due to AI Efficiencies
A new report indicates a 7% decrease in UK advertising agency staff year-over-year, with creative agencies experiencing a sharper decline of 14%. Remaining employees face increased workloads and burnout as a result.
OpenAI Phases Out Legacy Models from ChatGPT
OpenAI has retired several older AI models from its ChatGPT platform, including GPT-4o, GPT-4.1, GPT-4.1 mini, OpenAI o4-mini, and GPT-5 Instant and Thinking variants, due to user preference for newer models like GPT-5.225. Enterprise and Business users retain access to GPT-4o in Custom GPTs until late March or early April 2026.
OpenAI Hires OpenClaw Founder, Intensifying AI Agent Race
Peter Steinberger, creator of OpenClaw, joins OpenAI to develop next-gen personal agents. OpenClaw remains open-source, highlighting the agentic AI battle where AI agents execute commands and interact with services.